An Empirical Study on the Role of Social Media in Enhancing Customer Engagement

Social media platforms ‘ function in relationally connecting businesses with their customers and actively engaging them has emerged as a catalyst for the spread of cutting-edge marketing paradigms in the context of the global embrace of digitization. This article presents the instrumental role of social media in boosting customer engagement from an empirical perspective, one…

A Modern Investigation into the Intersection of Data Analytics and Digital Advertising Strategy

A significant change in the field of digital advertising, which places a lot of emphasis on understanding consumer behavior through data interpretation, is what has led to the development of data analytics in supporting strategic decision-making. Data analytics serves as a strategic lens for digital advertising, transforming consumer data into useful insights and promoting the…